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Hated game company produces lovely mural

Smiles: Retired NBA player Felipe Lopez, Brooklyn Nets’ Caris LeVert, PS 282 Principal Katerina Sidbury, and NBA Cares worker, and artist Madsteez pose at the court unveiling on June 20.
Brooklyn Paper
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America’s most hated video game company teamed up with the National Basketball Association to produce a vibrant new makeover for a Park Slope playground!

The play space — located outside of PS 282 at 40 Lincoln Pl. between Fifth and Sixth avenues — features a multicolored mural by renowned West Coast artist Madsteez splattered on a basketball court there, and depicting seven outstretched arms reaching for a jump ball.

The renovation project was the brainchild of NBA Cares, the community outreach arm of the professional basketball league, and the video game company EA Sports, a division of Electronic Arts, which USA Today ranked fifth in its top 20 list of the nation’s most hated companies last year, citing practices that included purchasing and then ruining respected gaming studios and video game franchises, along with encouraging kids to spend outrageous sums to access popular characters in titles including 2017’s “Star Wars Battlefront II.”

More recently Electronic Arts courted controversy in the United Kingdom earlier this month, when a lawyer for the company testified before Parliament that the controversial use of so-called “loot boxes” — a form of gambling that involves purchasing randomized in-game items for cash, which have become synonymous with greed in the gaming industry — were “quite ethical and quite fun,” comparing them to Kinder Eggs candy, according to a BBC report.

Both the real and digital sports companies organized a June 20th unveiling ceremony for the redesign, with guest appearances by the Madsteez, along with Brooklyn Nets star Caris LeVert and retired ballplayer Felipe Lopez.

LeVert and Lopez used the opening ceremony to give shooting lessons to the gathered youth on the newly minted purple, orange, and turquoise asphalt.

The playground is open to the public, giving hoop stars — and street art connoisseurs — access to the colorful court everyday from 6 a.m. to 9 p.m.

Reach reporter Aidan Graham at agraham@schnepsmedia.com or by calling (718) 260–4577. Follow him at twitter.com/aidangraham95.
Updated 12:23 pm, June 28, 2019
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Reasonable discourse

Lucie from Baha says:
Good thing but EA deserve their hate
June 28, 11:49 am
Tyler from pps says:
Why does it take you 90 words before you identify the company referenced in the headline and the opening 6 words? Is this "good" writing?
June 28, 12:51 pm
Wanda from Crown Heights says:
Where is the lovely mural? All I see is a splotchy mess of day-glo toxic paints.
June 28, 1:38 pm
Local from Here says:
That's because you're an idiot, Wanda.
June 28, 2:09 pm
Serb from Park Slope says:
Thank you EA. Thank you NBA Cares. Thank you MadSteez. Thank you ICNCLST Agency. Thank you Wanda, we pray your glaucoma gets better.
June 29, 5:22 pm
Kamwallah from Brooklyn Gardens says:
So the wealthy get free murals, while to poor must look at bare, naked, exposed ground? Are our eyes to dirty and cheap for lovely murals?!?! Are our designer sneakers not good enough? Or is more sinister?
July 1, 10:39 am
Trina from East New York says:
Cultural appropriation much?!
July 1, 12:02 pm

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