First look: Inside Fort Greene’s new Whole Foods Market 365

Brooklyn Paper
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Photo gallery

Weigh in: Shoppers can weigh their own produce at the store.
Pizza on line one: Visitors can order a personal pie before shopping so it’s hot and fresh by the time they check out.
Cheers!: Shoppers can search for their favorite beer and find foods it pairs well with at this kiosk.
Land and sea: The new market offers fresh fish and cuts of meat, but no in-store butcher or fish counters.
Where’s the beef?: The store’s second floor boasts several specality vendors, including plant-based burger joint, Next Level Burger.
Vegan-approved: A 100-percent plant-based burger with a side of “cheese” fries.
Fill ‘er up: Thirsty patrons can pour their own alcoholic beverages from the market’s tap wall, Pour Authority.

It’s mini, but mighty!

Fort Greene’s new Whole Foods Market 365 opens tomorrow, but we got a sneak peek at the grocer’s fresh digs yesterday. Here’s what’s in store.

The bottom level of the two-floor market — a smaller version of the Amazon-owned chain’s eponymous food seller — features aisles filled with traditional pantry supplies, prepared to-go snacks, and fresh fruits, vegetables, meats, and fish. But there are no butcher or fish counters on site.

Shoppers who take an escalator to the Ashland Place shop’s second floor will find a cafeteria-style space where they can nosh on food from the market’s three in-store vendors — which include coffee-and-pastry seller Orwashers, plant-based grill Next Level Burger, and health-food joint Juice Press — or sip on a glass of beer, wine, or cider poured from a do-it-yourself tap wall dubbed Pour Authority.

And the shrunken market’s first East Coast branch features special perks for local pizza and suds lovers.

Hungry customers not satisfied with the mere slices in the store’s prepared-food section can pick up a special pizza-only phone near the grocer’s cash registers to order a full pie, made hot and fresh while they grab the other items on their lists. And a special beer-pairing station allows shoppers to search for their favorite brew, and recommends foods to pair with it.

Whole Foods Market 365 (292 Ashland Place between Lafayette Avenue and Hanson Place in Fort Greene). Open Sun–Sat, 8 am–11 pm.

Reach reporter Julianne Cuba at (718) 260–4577 or by e-mail at Follow her on Twitter @julcuba.
Updated 5:49 pm, July 9, 2018
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Reasonable discourse

Henry Ford from Bay Ridge says:
I’ll stick with the Whole Foods in Park Slope. The huge parking lot doesn’t even fill up on the busiest Saturday.
Jan. 30, 2018, 1:43 pm
samir kabir from downtown says:
Why don't' they just call it White People Whole Foods Market?
Jan. 31, 2018, 7:01 am
Paul Washington from Ft Greene says:
Strange comment, Samir. My girlfriend and I live in Ft Greene. We're African American and have been to the store 3 times since they opened. Its a pretty widespread mix of customers. Maybe youre one of those internet trolls the white folks talk so much about.
Feb. 4, 2018, 7:17 pm

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