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Big Apple moment: iPhone king Tim Cook announces new products at BAM

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Photo gallery

1/17
About to begin: The brand’s ubiquitous white-apple logo shone above the theater’s stage before the event began.
2/17
On guard: The event drew a big police presence, with streets surrounding the Fort Greene venue closed to traffic.
3/17
Nice spread: Caterer Great Performances prepared a pre-event buffet for guests that included apples ... and pears!
4/17
Editor’s fuel: Our editor in chief filled up on proscuitto, a freshly cut orange, and coffee before the big reveal.
5/17
Trippy: The Apple logo got the lava-lamp treatment and started to slowly drip away before Cook took the stage.
6/17
Spike Lee joint: A video before heralding artists before the unveiling featured an image of a certain Fort Greene filmmaker.
7/17
Screen time: Apple chief Tim Cook takes the stage — which used an extremely high-resolution display as a back drop — in front of a crystal-clear image of the Brooklyn Academy of Music’s opera house.
8/17
Oooh: Cook showed off the new MacBook Air model unveiled at Apple’s Brooklyn event.
9/17
Distinguished guest: Cook introduced the new Mac Mini, which can be use as a server array in an air-conditioned closet.
10/17
Barclays on display: Barclays Center was featured during a preview of the latest version of NBA 2K, soon to be available on the newsest iPad Pro.
11/17
Russell sports: Net D’Angelo Russell, as he appears in the game.
12/17
One more thing: Cook announces a performance by Lana Del Rey.
13/17
Shot on an iPhone: Del Rey took the stage, and our editor snapped away from his 20th-row seat.
14/17
Ready for her close-up: Testing the zoom feature on an now-ancient (and discontinued) iPhone SE.
15/17
Big Apple building: After the presentation, the new items were put on display in the lobby of the Williamsburgh Savings Bank building, which some now call One Hanson Place.
16/17
Mac addicts: Inside, the Mac fan base got a chance to try out the new toys.
17/17
Good eatins: Hungry after the show, our editor had a plant-based “burger” at Next Level down the block. It is amazion what you can do with an iPhone.

Hey Tim, here’s one more thing: It’s called Brooklyn!

Apple chief executive officer Tim Cook took the stage at the Brooklyn Academy of Music’s Howard Gilman Opera House for nearly two hours on Tuesday, unveiling gizmos including new MacBook Air, Mac Mini, and iPad Pro models while cheering on the city he said is home to some of the most creative people in the world.

“It is so great to be in New York,” Cook said when he took the stage in front of a giant, super-high definition monitor with the slogan “♥NY” behind him.

Cook only mentioned the borough he was actually in by name when saluting the host opera house as an historic center for the arts that for more than 150 years has “showcased the work of adventurous and cutting-edge performers from all around the world, while serving the creative community here in Brooklyn.”

The head honcho of the Silicon Valley tech titan then quickly segued to salesman, not mentioning Brooklyn by name for the remainder of the day, and defaulting back to “New York” when mentioning his locale.

But that doesn’t mean the County of Kings wasn’t front and center.

Brooklyn played a big part of the event’s opening video montage featuring New Yorkers using their Apple products to the tune of Cole Porter’s “I Happen to Like New York.” Among other Brooklyn scenes, Fort Greene–bred filmmaker Spike Lee showed up in front of his iPad Pro, and the footage ended with a shot of the opera house’s stage with dancer stretching while keeping their Apple iPads and iPhones close at hand.

And when it came time to preview the latest version of NBA 2K for the new iPad, the game’s designer showed off a high-res recreation of the Barclays Center with the Nets taking on the champion Golden State Warriors.

Spoiler alert: the Nets lost.

The program drew a heavy police presence to Lafayette Avenue and other streets surrounding the venue, many of which were closed off to traffic.

Guests feasted on a breakfast spread from caterer Great Performances — which included fresh fruits and a sampling of cured meats — before taking their seats inside the theater, where the brand’s ubiquitous single-leafed apple logo hovered above the stage before Cook made his grand entrance.

Afterward, those lucky enough to get inside were walked over the old Williamsburgh Savings Bank building lobby, which was transformed into a touch tank for Apple lovers, who got a chance to play with the newest creations, which will be available for purchase next week.

Updated 5:50 pm, October 31, 2018
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Reasonable discourse

Brooklynite from Fort Greene says:
It has been many years since Spike Lee lived in Brooklyn. Last I heard he was on the upper east side.
Oct. 31, 2018, 7:39 am

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