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Free wheels! Boozy seltzer bottler kicks off three-day bike giveaway today

Making L a little bit better: Beverage company SpikedSeltzer is giving away bikes to the first 20 people in line on Tuesday, Wednesday, and Thursday.
Brooklyn Paper
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This seltzer maker wants locals to give up the gas!

The producers of an alcoholic fizzy drink are handing out free bicycles in Williamsburg from today through Thursday in an effort to help residents get to Manhattan and back when the L train’s East River–spanning tube closes for 15 months next April.

Honchos at Connecticut-based Spiked Seltzer are sending 20 two-wheelers home each day with Brooklynites who can show proof of residency in the borough, according to a bigwig, who said the giveaways may help some folks decide whether or not to hunker down and ride out the so-called “L-pocalypse.”

“There’s no question that the impending shutdown has stirred anxiety,” said Chelsea Phillips, an executive at Anheuser-Busch, which bottles the beverage. “As the tri-state area’s hard seltzer brand, we want to help ease locals’ L train woes by giving them the initial tools they’ll need to stay or go.”

At 5:30 pm each day, organizers will hand out bikes on a first come, first served basis to Kings Countians lined up across the street from Spiked Seltzer’s “Pour Some Out For The L” billboard on Wythe Avenue.

Recipients must also be 21 or older — and not drink and ride, of course.

Spiked Seltzer bike giveaway at 96 Wythe Ave. between N. 10th and N. 11th streets in Williamsburg. Aug. 28, 29, and 30 at 5:30 pm. First 20 people in line get a bike.

Reach reporter Julianne Cuba at (718) 260–4577 or by e-mail at jcuba@cnglocal.com. Follow her on Twitter @julcuba.
Posted 12:00 am, August 28, 2018
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Reasonable discourse

The Hunkster from Bed-Stuy says:
I'm not surprised that there'll be thousands of commuters who are riding bikes across the Williamsburg Bridge every hour during the day once the L train shutdown is in effect.
Aug. 28, 2018, 8:43 am

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