They just did it.
Athletic apparel empire Nike has opened a temporary indoor skate park in an abandoned Williamsburg car wash — meaning local skaters can now ollie and kick-flip their way through the dreary winter months while the city’s outdoor ramps are frozen over.
“We wanted to provide an opportunity for our skate community to continue to skate no matter the weather conditions,” said local company rep Joy Davis-Fair.
Skaters can book free sessions at the Lorimer Street garage if they get there fast enough — only 10 skaters are allowed in each session, which are first-come, first-serve — and ramp-test new swoosh-adorned products in the process.
The depot is a seasonal stand-in for the sprawling outdoor skate park the brand opened along the waterfront during the summer — a collaboration with local park conservancy the Open Space Alliance that will make a comeback after the cold-weather location shutters for good at the end of March.
And Nike plans to roll out more outdoor parks in the borough during the warmer months, said Davis-Fair — the shoe-maker will lock down locations after consulting local deck-heads, just as it did before kicking off the indoor park, she said.
“We try to stay close to everyone and really get a sense of what is needed at the moment,” she said.
So far, the garage has been a big hit for locals and interlopers alike — Davis-Fair said skater kids from Manhattan and the Bronx have already traveled all the way to the borough of Kings to hit the pop-up’s warm ramps.
Nike SB Garage [646 Lorimer St. at Meeker Avenue, www.nikes
©2016 Community News Group
By submitting this comment, you agree to the following terms:
You agree that you, and not BrooklynPaper.com or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to BrooklynPaper.com the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.