Brooklyn’s resort town: Huge luxury hotels headed for Williamsburg in 2016

View with a room: The still-under-construction William Vale Hotel on Wythe Avenue.
The Brooklyn Paper
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Call it Club Bed-ford!

Williamsburg is now an international tourist attraction, says a hotelier, and a new wave of huge luxury hotels are set to hit the once-hipster ’hood starting in 2016 to cater to the influx of gawking globetrotters.

“Williamsburg is extremely hot,” said Sebastian Maingourd, the general manager of the 183-room William Vale Hotel, which is set to open in April and begin accepting reservations by the end of this month. “If you go to France right now and you talk about Williamsburg, it’s really a brand.”

The futuristic 21-story lodging, which started shooting up on Wythe Avenue between N. 12th and N. 13th streets less than a year ago — right near from the Wythe Hotel, which first ignited the first boutique boarding-house boom in the neighborhood — will boast a rooftop park and pool, plus a ballroom and several restaurants.

The Vale is a few blocks from the also imminent nine-story, 160-room Williamsburg Hotel at N. 10th Street. The self-described “urban resort” is slated to include no less than six bars — including a nightclub in the basement and a cocktail bar inside a water tower on the roof — according to a Bedford and Bowery report. It will open in the spring.

Across the street will be the nine-story, 175-room Hoxton Hotel — an outpost of a chain that started in Shoreditch, London’s answer to Williamsburg — which broke ground a few months back.

Further afield, the M500 is currently rising behind the Kelloggs Diner at Metropolitan and Union avenues. The wedge-shaped building will crest at 14 stories, housing 188 hotel rooms, restaurants, and rooftop tennis and basketball courts, in addition to some residential units, according to plans filed with the city.

And All Year Management is planning a seven-story, 112-key hotel at White and McKibbon streets. The architect revealed new designs for the as-yet-unnamed property this week — which show a boxy white lodge balanced atop a graffiti-covered warehouse — and will include a shopping mall, restaurants, and bars, as first reported by Arch Daily. Those plans are still pending.

More hoteliers may soon have to look beyond Wythe Avenue to set up shop in the nabe — Mayor DeBlasio plans on making it difficult to open lodgings in specific district earmarked for industrial businesses, and one such zone covers Kent and Wythe avenues between N. Ninth and Dobbin streets.

Reach reporter Allegra Hobbs at or by calling (718) 260–8312.
Updated 10:17 pm, July 9, 2018: Updated with comments from Sebastian Maingourd.
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Reasonable discourse

jjm from c. hill says:
Another soon-to-be homeless shelter.
Dec. 29, 2015, 5 am
Richard Grayson from Williamsburg says:
This is just what our neighborhood needs!
Dec. 29, 2015, 11:01 am
Tommy from Williamsburg says:
In a few years these will all sit empty you watch and see.
Dec. 29, 2015, 12:33 pm
The Chooch from The Bohemian Magic Show says:
You ain't seen nuthin' yet. Listen to the Chooch. Azzez will be bounced. What a lowdown cryin' shame y'all let your neighborhood go to hell and then was too stoopit even to buy that garage for 40 grand. No? Is the Chooch wrong? Alright y'all scoot now skeech, get off my stoop ...
Dec. 30, 2015, 12:31 am
Pooter says:
Oh no, if this happens there might be gentrification in Williamsburg! No one can even understand what that would be like!
Dec. 30, 2015, 9:47 am
hotelier from NYC says:
These hotels are very good for Brooklyn and New York City, as are the ones going up in Long Island City. Anybody bemoaning the "loss" of Williamsburg in 2016 is a fool living in the wrong decade - I suggest focusing on the future and finding something to like about "East Manhattan." The Wythe is a disaster and this new product will help dilute the Jersey vibe on that block. It will also help undermine AirBnb's attempt to turn your apartment building into a gross tourist hotel.

As for the idiot who thinks these are "future homeless shelters" he is, as already stated, an idiot.
Dec. 30, 2015, 2:23 pm
Tal Barzilai from Pleasantville, NY says:
I don't see how Williamsburg can be NYC's resort town seeing that it's not even a tropical paradise let alone not having good weather all year around.
Dec. 30, 2015, 4:19 pm
Adamben from Bedstuy says:
Now the trustfarians parents will have a nicer place to stay.
Jan. 5, 2016, 4:41 pm
Jules from East Williamsburg says:
Better let the White Street and Seigel Street hotel owners know to advise the quests not to go out after dark, especially to Bushwick Avenue
Jan. 7, 2016, 4:41 pm
Jules from East Williamsburg says:
and what about the two story private tax paying homes that will be dwarfed by these buildings, Mr. Hotelier?
Jan. 7, 2016, 4:43 pm

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