Cayuga Capital buys Colossal Media building to get air rights for office tower

Is that a crane in your pocket or are you just happy to see me?

The Brooklyn Paper
Share on TwitterTweet
Share on Facebook

Don’t miss our updates:

A development company has bought the Williamsburg building that features a mural advertising a fictional, more-than-a-little-bit-phallic skyscraper, so that it can erect an office tower taller next door.

Cayuga Capital, which owns the soon-to-be-former Vice Media headquarters, purchased the neighboring Colossal Media building at 85 Wythe Ave. between N. 10th and N. 11th streets for $14.5 million last week. It plans to transfer the air rights from the Colossal building to the Vice lot so that its office tower can rise to 12 stories. Colossal is a mural-advertising company and its painting of a barely-safe-for-work development called “Eros,” inviting readers to “Insert yourself into exquisite luxury surroundin­gs,” doesn’t bother a bigwig at Cayuga.

“It is a futuristic, tongue-in-cheek jab at development, but I do not mind it,” said James Wiseman, a principal at the company. “It is good to know that artistic satire is alive and well in Williamsbu­rg.”

But not for long. Cayuga plans to tear down the one-story Colossal headquarters and build another structure of the same height in its place.

The planned office building would be the first in the neighborhood to be constructed without anchor tenants lined up. Wiseman said that, given the manufacturing-commercial zoning for the block, the viable options were to build a hotel or an office building, and he didn’t want to go up against the successful hipster guesthouse up the road.

“We are not hotel operators and we certainly do not want to have to compete with the Wythe Hotel,” he said. “And we will be building offices while everyone else is building hotels.”

At least one developer is planning an office project in the area, though. Two Trees Management plans to make the landmarked Domino Sugar factory into an office building as part of its waterfront mega-development.

Colossal still has a year and a half left on its lease, and Wiseman said it can stay till then, but that he will give management the option of moving to one of Cayuga’s properties in Bushwick.

Vice Media recently signed a lease to move to an expanded office space in two connected buildings at Kent Avenue and S. First Street, prompting the closure of several independent art and music institutions, including Glasslands, 285 Kent, Death By Audio, and circus school the Muse.

Reach reporter Danielle Furfaro at or by calling (718) 260–2511. Follow her at
Updated 10:17 pm, July 9, 2018
Today’s news:
Share on TwitterTweet
Share on Facebook

Don’t miss our updates:

Reasonable discourse

Charles from Bklyn says:
Beloved BROOKLYN is slowing dying with the influx of corporate money and soulless greed. That ain't funny.
Feb. 11, 2015, 11:17 am

Comments closed.

First name
Last name
Your neighborhood
Email address
Daytime phone

Your letter must be signed and include all of the information requested above. (Only your name and neighborhood are published with the letter.) Letters should be as brief as possible; while they may discuss any topic of interest to our readers, priority will be given to letters that relate to stories covered by The Brooklyn Paper.

Letters will be edited at the sole discretion of the editor, may be published in whole or part in any media, and upon publication become the property of The Brooklyn Paper. The earlier in the week you send your letter, the better.

Keep it local!

Stay in touch with your community. Subscribe to our free newsletter: