Jingle sells: High-flying show about Santa shilling soda

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Call it the House of “Yes, Virginia.”

The theatrical performance space House of Yes, which was priced out of its Williamsburg location in 2012, will re-open on Dec. 10 in a fully-renovated Bushwick warehouse tricked out with zip lines, rigging, and a climbable wall. The artists behind the innovative new venue will celebrate the grand opening with a Christmas Spectacular featuring practically every manner of theatrical performance under the sun.

“It’s every genre we like, which is a lot, crammed into one show,” said House of Yes co-owner and performer Anya Sapozhnikova.

House of Yes has hosted Christmas extravaganza’s before, but the venue’s inaugural performance show will be its first holiday show with a plot — previous incarnations were more akin to variety shows with a theme, according to co-owner and performer Kae Burke, who wrote and directed the show along with Sapozhnikova.

The story begins as Santa Claus accepts a new marketing gig as the brand ambassador of a highly addictive energy drink called XXX-mas Cheer, and the extravaganza follows his misadventures during a promotional tour for the toxic swill, the writers said. Old Saint Nick struggles with his new duties promoting the beverage and potential narcotic, and by the end of the show, everybody learns an important lesson.

“He falls into all sorts of adventures and learns the true meaning of Christmas,” said Burke.

House of Yes specializes in the art of aerial dance, and the owners have been hard at work for over a year rigging up all sorts of neat contraptions to take the performance off the stage and into the air, said Sapozhnikova.

The owners had to literally raised the roof of the former warehouse space — originally 16 feet high — elevating it to 28 feet to accommodate the swinging show guys and gals. The result is a wonderland for aerial acrobats, say the owners.

“It’s a dream palace for creativity,” Sapozhnikova said. “We get to do whatever we want here.”

Aerial dancers are just one part of House of Yes’s holiday spectacular, and the show, which will include 24 different theater artists, will offer something for every fan of performance art, including ballet, precision dancing, musical theater, and more, Burke said.

“It’s basically an entire collaboration of creative shenanigans,” she said.

Holiday Spectacular at House of Yes [4 Wyckoff Ave. at Jefferson Street in Bushwick,] Dec. 10–13 at 8 pm. $30 ($50 VIP).

Reach reporter Colin Mixson at or by calling (718) 260-4505.
Updated 10:17 pm, July 9, 2018
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Reasonable discourse

Mike from Williamsburg says:
I believe Santa will be wearing my pants in this show, so I recommend it.
Dec. 4, 2015, 9:56 am
gimme from yourz says:
anya gots my holiday ballz jinglin' yo
Dec. 7, 2015, 4:15 pm

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