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Bold move: Designer creates a Bushwick font

The Brooklyn Paper
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This is just his type.

A graphic designer is creating a font inspired by Bushwick, and now he is looking for local backers to kick in a few bucks so he can turn his design into a typable typeface.

“I’m asking the Brooklyn and New York community to pitch in any way they can to celebrate the Bushwick neighborhood through a typeface,” said Pablo Medina, who recently launched a crowd-funding campaign to raise the $7,000 he says he needs to complete his Bushwick font.

Since opening a studio in the neighborhood three years ago, Medina says he has been obsessively photographing writing from signs and murals on neighborhood streets, which he blended into the typeface.

The thick, heavy letters are modeled after graffiti tags around the neighborhood, while the shading is reminiscent of the hand-painted signs of long-standing local businesses — a combination that he says honors both the community’s enduring Latino presence alongside the recent hipster influx.

“There’s a really awesome integration of the immigrant community with the artist community,” said Medina, who has also created fonts inspired by Buenos Aires street art and neon signs in Manhattan. “There’s no real strong wall or strong divide — there’s an overlap.”

The wordsmith has already created all the upper and lower-case letters for Bushwick, but he still has to do the numbers and punctuation, which will take another six months, he said.

So he started the crowd-funding campaign to help cover studio rent and launch the finished product. Fans have already pledged more than $2,500 — mostly graphic designers and art directors who say they’re eager to get their hands on the font and start creating designs that just scream “Bushwick.”

“If there’s something that might be used within a context of something from Bushwick or northern Brooklyn, to evoke that feeling, it would be really great,” said Greenpoint designer Scott Kellum, who donated some cash.

Reach reporter Allegra Hobbs at ahobbs@cnglocal.com or by calling (718) 260–8312.
Updated 10:17 pm, July 9, 2018
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Reasonable discourse

Mike from BK says:
This is just embarrassing. This leech is conning people into giving him money for a font in world with a zillion existing fonts already.
Oct. 23, 2015, 9:09 am
tyler from pps says:
Mike, what?!
Oct. 23, 2015, 9:38 am
bushwick william says:
c'mon son
Oct. 23, 2015, 12:36 pm
Sean F from Bensonhurst says:
"The thick, heavy letters are modeled after graffiti tags around the neighborhood, while the shading is reminiscent of the hand-painted signs of long-standing local businesses — a combination that he says honors both the community’s enduring Latino presence alongside the recent hipster influx."

This is the funny part. I hope like anything that the order of these things is not intentional. Otherwise, it reads as if the "graffiti tags" originate with the "enduring Latino presence" and the "hand-painted signs of long-standing local businesses" originate with the "hipster influx". The hipsters haven't been around long enough to have created "long-standing" businesses. My guess is the elements from hand-painted signs are in honor of the Latino community, and the graffiti elements are in honor of the hipsters. All hipsters do is deface and degrade the wonderful natural character of our neighborhoods.
Oct. 23, 2015, 12:44 pm
Charles from Bklyn says:
The font idea is smart and cool.

And, the statement above that hipsters deface and degrade neighborhoods? No. It would be the opposite, son.
Oct. 25, 2015, 8:10 am

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