Three Williamsburg businesses offer price of subway fare off all sales

Fare price: Stores affected by L train closure offer $2.75 discount

The Brooklyn Paper
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Call it a token gesture.

A trio of Williamsburg businesses will knock the price of a subway ride from Brooklyn to Manhattan off every sale at their stores this weekend and five subsequent weekends when the L train will not run between the two boroughs due to maintenance work. The $2.75 discount isn’t a huge saving, but the cheeky markdown will hopefully lift the spirits of locals and visitors who will be put out by the closure, said one price-slashing business owner.

“We are doing it to create a sense of community and keep people upbeat while this is going on,” said Renee Didio, owner of SlapBack, a vintage boutique on Metropolitan Avenue. “People are basically going to be stranded.”

The two other businesses offering the MetroCard swipe special are Milly & Earl, which is a jewelry store on Graham Avenue, and Antoinette Vintage on Grand Street.

The L train will run only between the Lorimer Street station in Williamsburg and the Canarsie-Rockaway Parkway stop from Friday night to Monday morning for weekends between April 18 and May 18.

The L-adjacent business owners say the service suspension won’t just cost them in high-concept giveaways — it will stop tourists visiting and splashing cash in the neighborhood right when weather is improving.

“We had a very rough winter, and at the start of spring season when everyone is excited to go shopping, this is happening,” said Didio.

Neighboring shopkeepers have called on the Metropolitan Transit Authority to push the works back later in the year, when they say business is slower. But the agency, which has in the past changed its repair schedule to accommodate special events in Brooklyn, claims it can’t reschedule this time.

Reach reporter Danielle Furfaro at or by calling (718) 260–2511. Follow her at
Updated 10:17 pm, July 9, 2018
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Reasonable discourse

Homey from Crooklyn says:
Let's be honest, the real problem isn't the MTA, it's the staggering rents these small businesses have to
contend with. I feel sorry for them.
April 9, 2015, 7:38 am
Mike from Williamsburg says:
Sure, people will be stranded. But there's still plenty for them to do in Manhattan.
April 9, 2015, 9 am
Jimmy from Flatbush says:
Proff -- Can you point out what I misread? It sounds like you want someone (the city?) to discount your cab fare during periods of subway maintenance... and for some reason, these businesses offering a small promo to boost sales during a difficult time deeply offends you.
April 9, 2015, 10:10 am
Mike from Williamsburg says:
Proff is just one of those ignorant guttersnipes that has to say something negative about everything. Have a sale to bring attention to your business and an issue? Well, that's not a systematic solution to all that ails society, so it's super dumb!
April 9, 2015, 10:32 am
John Wasserman from Prospect Heights says:
This is only one man's opinion, but the above comment was not appropriate. Now, I realize that there wasn't any foul language but the insinuations were most definitely there.
I apologize for any inconveniences this may have caused for any of you.
John Wasserman
April 9, 2015, 12:55 pm
Jason from Clinton Hill says:
Proff sounds like one of these transient low life's from either CT. or NJ. that never leaves the 4 block radius of the overpriced apt that his parents pay for.
April 9, 2015, 3:17 pm
Jason from Clinton Hill says:
Jeez...I don't even know how to respond to something that pathetic...Go back to typing your manuscript at Starbucks, loser.
April 9, 2015, 3:46 pm
Anthony from Williamsburg says:
Proff- I'm a bit confused. You state the discount makes no sense. I'm not sure how you figure. If a person can't spend their fare of $2.75 on the actual subway fare, well then they have $2.75 in their pocket unused (basic math). These shops who you feel should "suck it up" are offering people a $2.75 discount on every item. So, again, since you fell asleep in 1st grade, the person can use that $2.75 on a local Williamsburg purchase. These shops rely on tourism for their livelihood, something a trust fund baby like yourself may not know about. I'm going to give you one more math lesson, your Mom can thank me later: When you take away the ONE subway train that supplies the transportation to this neighborhood, that leaves you with ZERO trains. Hope this clears things up for you.
April 9, 2015, 3:56 pm
Al from Brooklyn & so are my parents! says:
Anthony is my hero!
April 9, 2015, 4:48 pm
Anthony from Williamsburg says:
Proff- ahh...I guess you're right. How could I have been so confused. I should have been able to tell you were a poor minority with no education by you're imbecile answers and lack of vocabulary use past a 3rd grade reading level. Tell my mom I said Hi.
April 10, 2015, 8:50 am
Joe from Greenpoint says:
Who shops in Williamsburg?
April 11, 2015, 3:28 pm
Pedro Valdez Rivera Jr. from Southside, Williamsburg, Brooklyn, New York, United States says:
No matter how severe the delays are in the public transportation system, these small businesses could do almost anything to get customers.
Sept. 12, 2015, 1:50 pm

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