The 2,000 $15 promised for each Nets game are gone after one season

Budget tix cut at Barclays

The Brooklyn Paper
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Cheap Nets fans have lost their seats.

The Barclays Center is no longer selling the 2,000 $15 tickets per game it promised in 2012 because scalpers were buying up the cheap ducats as fast as they could and flipping them, a company representative said.

“Last year, we found that many of our $15 tickets were being resold for a higher price on the secondary market, which was against the spirit of our initial offer,” said Nets spokesman Barry Baum.

Barclays Center head Brett Yormark told basketball magazine Slam in 2012 that the bundles of affordable tickets proved the “commitment we’re making to the borough.” The individual stubs are no longer for sale, but the arena is still offering the bargain seats to big groups, though this season’s have been sold out since August, Baum said.

“This year we decided to offer $15 seats through our group sales department as a way to ensure that the tickets were being used by people who bought them at the original price.”

The Nets’ 2012–2013 season, its first, saw some fans snap up the bargain basement admission slips while others were stonewalled and blamed scalpers, the watchdog website Atlantic Yards Report wrote. This season, Nets tickets started out at a base price of $25, but the team has since played some terrible basketball and executives have quietly introduced a dynamic pricing scheme that sets values based on likely demand, the website first noted. Under the new system, for instance, tickets start at $15 (plus a $5.35 fee) for next Wednesday night’s game against the Charlotte Bobcats, while the cheapest you can get into the Friday, Jan. 31 game against the Oklahoma City Thunder, which more working people will be able to attend, is $75 (plus another so-called “service fee” this one for $11.70).

A longtime Atlantic Yards opponent said the Barclays Center could combat scalping by forcing buyers to pick up their tickets at a will-call box office and that the failed delivery is only the latest in a string of broken promises.

“The Nets average close to 900 unsold tickets a game, and the Nets are infamous for understating the number of unsold tickets” said Eric McClure, president of the group Park Slope Neighbors.

Barclays honchos are in fact giving away tickets to winners of an obscure monthly lottery run by Rev. Herbert Daughtry, an activist and pastor at the House of the Lord Church on Atlantic Avenue, but only 54, plus a sky-box seat for one lucky winner. The giveaway is part of the Community Benefits Agreement developer Forest City Ratner signed to get the arena built.

Reach reporter Megan Riesz at or by calling (718) 260-4505. Follow her on Twitter @meganriesz.
Updated 10:16 pm, July 9, 2018
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Reasonable discourse

Tom from Park Slope says:
Why not just require these tickets to be assigned to a specific name and that the ticket holder produce ID when picking up and entering. I know this would be inconvenient for some, but it would certainly end the scalping.
Jan. 14, 2014, 9:35 am
Mustache Pete from Fort Greene says:
They fulfilled their obligation. Now - screw us!
Jan. 14, 2014, 11:26 am
Johnny Hammersticks from Brooklyn says:
Waaaaaaaaaaaaah! ������
Jan. 14, 2014, 12:47 pm
Norman Oder from Brooklyn says:
Brett Yormark elsewhere gave a more candid explanation: "We did raise our ticket prices in Year Two. We did decide that, after giving everyone a sampling opportunity, we are a business."
Jan. 14, 2014, 2:40 pm
Bethany Smothe from Windsor Terrace says:
Women in this country earn only 73 percent of what men do - that makes this misogony. Anti-woman racism, the so-called war on women only continues.
Jan. 14, 2014, 3:36 pm
Tal Barzilai from Pleasantville, NY says:
The cheap tickets were really nothing more than a bait and switch when they were around. This season, the lowest isn't even anywhere near that. Then again, that's Forest City Ratner for you. I even heard some current Nets season ticket holders are planning on not renewing their season tickets for the next season just because the price jumped up like the ones over on the fanatical website known as Nets Daily. On a side note, the fact that the price for that latest three game pack, the lowest is $199, and I doubt that anyone will want to spend that much seeing that they aren't rich. I still can't believe that when I went to that game against the Clippers, it was $95 and this was without the fees, plus the seats were sort of nosebleed, which shows how much the hard working gets treated these days when it comes to going to sporting events, and the upper level is barely even lit during games.
Jan. 14, 2014, 3:50 pm
Tuesday from Brooklyn says:
Suckers! that is why I say, I ain't never going to Barclays for nobody....except maybe "Prince"
Jan. 14, 2014, 3:55 pm
ty from pps says:
Wait... Tal.... You went to see the Clippers at Barclay's?!! What?! But, wait... what? You promised you would never set foot inside this abomination. Or you were lying. You can't even be consistent with yourself. Good job! Now go help your mother wash the dishes.
Jan. 14, 2014, 6:51 pm
ch from bh says:
Ha ha ha ha ha!
Every sucker who supported the arena because of "jobs, hoops and housing" is getting screwed on all three -- like the rest of us who opposed it always knew they would be.
To them I say, ha ha ha ha ha.
Suck it.
Jan. 14, 2014, 9:13 pm
jay from nyc says:
umm no IDIOT TAL its not forest city ratner, its the NETS who charge tickets for their games. IDIOT IDIOT IDIOT!!!!!!!!
Jan. 14, 2014, 9:25 pm
topper from bkn says:
Tal next time use stub hub. And if your only complaint is the UD is too dark the rest of the Barclays is very nice indeed.
Jan. 14, 2014, 11:55 pm
common sense from bay ridge says:
Don't tell tal about stubhub. Let him pay full price, and leave the cheap tickets for the locals.
Jan. 15, 2014, 12:19 am
Brooklyn Cowbell Guy from Section 220 says:
What's unfair is that STHs are getting royally screwed. I paid $25/game ($1100 total) for my seats. The seat next to me sells for $12-$23 sometimes at the box office. Because of this unfairness, I'm dropping my season tix & signed up for the Cyclones
Jan. 15, 2014, 9:55 am
Tal Barzilai from Pleasantville, NY says:
For those who don't know, Brett Yormark is the CEO of marketing and works for Forest City Ratner, so he is associated with him. BTW, the owner or at least having a big stake, which Ratner still does, has a big say on the sales. Also, Ratner still owns the site even if he's not the majority owner of the team itself. For the record, I still go to games as a Nets fan, but that doesn't change my view on the arena, and it would be nice if they had a Junior's stand on the upper level as well as that place that gives deli sandwiches, which is on the lower level only. Another thing I don't like about the Barclays Center is that it's a product of both eminent domain abuse and corporate welfare, which are reasons alone to hate them, plus it got through by sidestepping ULURP for SEQR. As for Stub Hub, I already know about this, and I will be using it for something in the near future. On a side note, cut the personal attacks, because they make you look very unprofessional especially when it comes to debates.
Jan. 15, 2014, 3:41 pm
ty from pps says:
Wait, Tal. That was vaguely coherent! What gives?
Jan. 15, 2014, 10:52 pm
BrooklynGersh from The WT says:
This article barely touched the scum and villainy inherent in Bruce Ratner's decision to scrub the cheap tickets. The cheap tickets were a promise. The article confirms that. But what is lost in the shuffle is the notion that a "promise" is actually not a promise at all in this day and age, but a temporary vow whose lifespan begins when a rich guy needs something from us and dies when that rich guy decides he isn't rich enough. Where is the editorial that The Brooklyn Paper of old would have delivered, like a shiv to the heart of yet another Ratnerian lie?
Jan. 18, 2014, 4:43 pm

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