Fulton Mall Conway’s new moniker raises eyebrows

Fallas penetrates Downtown market

Con-do: The sign on the new Fallas department store Downtown still says “Conway,” the store’s previous incarnation.
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This Fulton Mall department store’s new handle really sticks out.

The Conway discount clothing store between Jay Street and Red Hook Lane changed its name last week after more than 20 years — to Fallas. We figured we would give the new handlers the benefit of a doubt and ask if the fresh label is not pronounced the Spanish way — “fah-yah-s.”

“No. It’s fa-luss,” an employee, who asked not to be named, explained.

A California company called National Stores bought the Conway chain in January and re-christened the stores. Their official full name is Fallas Paredes, which translates to “failure walls” in Spanish. National Stores runs more than 200 Fallas outlets around the country, including 14 in New York now that the Conway deal has gone through. A worker at the Fulton Street location said the company is keeping all of the Conway staff.

The store’s racks have been switched out, but its employees and clothing stock remain much the same and, so far, many long-time customers have not noticed much change.

“The styles are a little different, but it’s pretty similar,” said Francesca Rodriguez, an East New York resident who has been shopping at the retailer for a dozen years and was browsing at the re-branded Fallas with her daughter.

The 70-year-old Conway chain, which had its flagship store on in Manhattan, operated an outpost on Fulton Street for more than 20 years, moving into the current storefront in 2010 from a smaller location up the block. The clothier lured people in with low prices on threads for kids and adults.

“If I need to find a cute outfit, I know I can come down here and get it,” said Rodriguez. “It’s affordable.”

The store conversion will be complete in the next couple of weeks, according a staffer.

In the meantime, the provocative new moniker will take some getting used to.

“Conway was a fixture for Downtown Brooklyn,” said Gordon Glover, who walked to the store from his home in Cobble Hill.

“Fallas … Fallas … Fallas …” he said, trying the new name on for size. “It’ll grow on you, I guess.”

Reach reporter Matthew Perlman at (718) 260-8310. E-mail him at Follow him on Twitter @matthewjperlman.
Updated 10:17 pm, July 9, 2018
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Reasonable discourse

Too Bad from Downtown says:
Shame. With this closing and the Wendy's closed next to it, I was hoping some developer was buying up these properties to level this block and put something good in.
April 7, 2014, 10:59 am
really? from boerum hill says:
they named it PHALLUS??? oy
April 7, 2014, 7:35 pm
T-Bone from DoBro says:
What a dump indeed.
April 8, 2014, 12:18 pm
mebag from Charlotte says:
Original New Yorker now in Charlotte, NC. I decided to do some research since the recent floor/merchandise changes the clothes/styles aren't as nice. I said to a friend they must of merged or were sold to another company and it's confirmed :(.... Mostly misses in the Charlotte location. My daughter used to find a lot of the same items you would find in the teeny boppers stores in the major malls. Not anymore....
July 29, 2014, 5:02 pm
kim from jersey says:
Too bad, Conway was a great place to get cheap trendy outfits, especially in brooklyn and the one in manhattan.Clothing is different now , not cute as before, plus size almost non-existent!
Aug. 22, 2014, 4:18 pm
MissK from Brooklyn says:
I was just downtown Brooklyn, where Conway was a neighborhood staple...I also visited the one in Jamaica Queens..and noticed that they were In the process of changing names so figured Conway was sold or merging with another company. Much of the merchandise is the same but some has changed..Hope it doesn't go downhill...Iiked Conway mostly for their undergarments and some of their nice outfits...very affordable.
June 1, 2015, 7:10 pm
Reo from brooklyn says:
Very disappointed going to one of my favorite store and found it has changed ownership not for the better but worse. It was my first time entering what use to be Conway and was very dissapointed no women plus sizes and the clothes were of poor taste. I didn't even purchase one item. A big turn off Fallas or Failure need to wheel and come sgain.
Aug. 4, 2015, 9:39 am
steve from Florida via newyork says:
My daughter and I was in the process of traveling to new York to do our holiday clothing shopping. Was very sadden to hear Conway has change hands. Guest we have to fine an alternative shopping store to fine nice thing to take back to Florida.
Oct. 18, 2015, 9:22 am
Dian from Mt vernon says:
shame on u guys who bought and change the name. Conway should remain the same. There is nothing intresting that i would buy.
May 21, 2017, 7:45 pm

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