Downtown revitalization gets boost from new store

Fashionable European retailer H&M opens store in Fulton Mall

The Brooklyn Paper
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Fulton Mall is beginning to look more like a “mall.”

Last week snazzy European retailer H&M became the newest addition to this once-blighted strip of Downtown near the intersection of Bridge Street. The store held an opening day block party, which was attended by hundreds of people.

“It’s part of the revitalization of the area and it’s part of our extension plan,” said Nicole Christie, a spokeswoman for the budget clothing company.

Although this is the second H&M in the borough, the Fulton Mall location is now the company’s flagship store in Brooklyn. In 2001, it opened a store in King’s Plaza.

Over the last decade, Fulton Mall has undergone a transformation. It’s become the home of Brooklyn’s first Shake Shack restaurant and now houses shopping center staples like the Gap, Armani Exchange, and Swarovski Crystal.

H&M helped sparked this revitalization by announcing in 2008 its intention to open a store on the mall. The company had planned to open by 2009, but was thwarted by nearby infrastructure construction, said Christie.

Reach reporter Jaime Lutz at or by calling (718) 260-8310. Follow her on Twitter @jaime_lutz.
Updated 10:12 pm, July 9, 2018
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Reasonable discourse

Manny from Downtown says:

H&M is where you go to buy cheap underwear with pretensions. And that "transformation" of Fulton Mall is costing taxpayers a bundle! Before all the "undesirables" were displaced, Fulton Mall was the 3rd highest tax paying strip in all of New York City! Now with all the tax break incentives they're handing out like candy to the developers, we'll all be paying for this classist racism for 100 years.

Way to go, Marty & Bloomberg!
July 8, 2013, 10:05 am
T-Bone from DoBro says:
Way to go indeed.

Looking at the pictures, I'm not sure what "classist racism" you are referring to.

Or do you think people of color don't like H&M and are supposed to shop at sneaker and cash-4-gold? Look in the mirror, buddy.
July 8, 2013, 11:05 am
The Chooch from your ghetto says:
Who'd have thunk when city planners phoned in the idea for Fulton Mall back in the 70s, that it would be surpassed by places like Bedford Avenue and Smith Street as a must-go pedestrian strip. Sure, the Mall rolls over revenue on junk food and sneakers. But so what. This is poison and goo-gahs for the ignorant masses. An especially damaging form of consumerism. Higher prices and better quality would be a good trend to set in Fulton Mall. Less slave labor involved, appreciation for the real value of commodities, quality over quantity, better food. It's a good direction. Like many things about gentrification, it mitigates toward a more environmentally sustainable mode of urban life..
July 8, 2013, 3:43 pm

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