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Corey Hart has nothing to do with these Williamsburg Sunglass vending machine

Shine on! Williamsburg club vending machine hawks sunglasses at night

The Brooklyn Paper
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Don’t be afraid of the guy in shades.

A sunglasses shop channeling its inner Corey Hart is installing vending machine that spit out high-end shades at ultra-hip nightclubs, betting on the fact that Brooklynites will be excited about wearing their sunglasses at night.

“We’re targeting places where people are out partying late,” said the aptly named Zoe Nightingale, co-owner of The Monocle Order, which is responsible for the scheme. “Too much partying and people need sunglasses for the morning.”

The machines, which have already been installed on the rooftop of Output Nightclub on Wythe Avenue between N. 11th and N. 12th streets, disperse glasses that run for $50 to $150, which is a little bit less than the shades in the new Monocle Order store, which opened last month on Devoe Street and sells most glasses for between $200 and $400, but significantly more than the small change clubbers drop into machines for aspirin, cologne and, well, other after-party accessories.

But the machine’s owners think they can take advantage on impulse shopping by night owls who have thrown back a few drinks.

“People in nightclubs will pay anything,” said Nightingale. “They really will.”

Last summer, Nightingale and co-owner Alex Van hired woodworker Stefan Rurak — who has created briefcases and sex dolls out of dead trees, as well as chairs and tables — to retrofit an old snack machine to house the glasses.

They set up the vending machine at the King & Grove Hotel on North 12th Street and it was a rousing success, selling about 40 pairs a month, Nightingale said. Revelers were undeterred, she said, by not being able to try the glasses on before buying.

“We offer a lot of classic shapes and people have been buying sunglasses their whole lives,” Nightingale said. “They know what styles work for them, whether it is Aviators or Wayfarers or flat-tops.”

When summer is over, Nightingale and Van plan to take the glasses out of the vending machine and stock it with other impulse items popular with club-goers, such as earplugs and, well, you know.

Reach reporter Danielle Furfaro at dfurfaro@cnglocal.com or by calling (718) 260-2511. Follow her at twitter.com/DanielleFurfaro.
Updated 10:12 pm, July 9, 2018
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Reasonable discourse

Mike from Williamsburg says:
Hahahaha. I couldn't have enjoyed this article more if I had read it in The Onion. I hope next one of the local boutiques makes a vending machine for clothes to help you avoid that walk of shame.
June 28, 2013, 5:29 am
o3 from bk says:
child molesters & creeps wear sunglasses at nite
June 28, 2013, 6:25 am
Johnny Hammersticks from Brooklyn says:
This is why hipsters need to be run over by busses.
June 28, 2013, 8:39 am
JoJo from Sunnyside says:
Even Zoe Nightingale is embarrassed to use her real name during her temporary sojourn as a Brooklyn Hipster. Lame, so very lame.
June 28, 2013, 9:36 am
diehipster from Actual Brooklyn says:
It just doesn't get any more faux-Brooklyn stereotypical. A woman named "Zoe" yes, Zoe; selling $150 sunglasses for the night out of a vending machine to parentally enabled Brooklyn staycationers.

But but but..hipster don't exist.
June 28, 2013, 9:43 am
o3 from bk says:
great now i got that dumb song in my head
June 28, 2013, 9:45 am
diehipster from Actual Brooklyn says:
Hey Danielle Furfaro.... I beg you. I really do beg you. Please do a one-year follow up to every single hipster entrepreneur story you do about rooftop bee hives; chemistry set craft ales; night sunglasses; chicken farms, etc. I guarantee you will have to travel to Wiscotucky to do those interviews as those mother effin filthy c*ck sucker hipsters will be long gone from Brooklyn at that point.
June 28, 2013, 9:58 am
Mike from Williamsburg says:
Mr. Hipster Yesterday: The people who run the House of Yes suck. I don't care that they've been in the same location for years.

Mr. Hipster today: None of the entrepreneurs I hate last even a year.

Mr. Hipster yesterday, today, and for every tomorrow: Someone is wearing clothes that I don't care for, commutes in a way I don't care for, eats foods I don't care for, spends money in a way that isn't the way I wouldn't spend it, and IT JUST MAKES ME SO ANGRY AND I AM GOING TO WHINE!
June 28, 2013, 11:14 am
ty from pps says:
Hey, diehipster... You could also take the effort yourself to learn about the "atrocities" in the city. For example, the rooftop farm and beehives? There are several THRIVING commercial operations in Queens, Brooklyn and elsewhere in the city. Try directing your angry fingers to Google and search for "rooftop farms nyc" -- you'll find all sort of information. But, I know, you'd rather just whine and rant and be angry about folks doing things you don't do.
June 28, 2013, 11:28 am
diehipster from Actual Brooklyn says:
Mike from Wichita, youre grasping. Its official - people hate hipsters. You know it. Face it.
June 28, 2013, 11:34 am
Pat I. from 70's Brooklyn says:
Does the vending machine have a camera so they can film themselves trying on glasses and posting the footage on You tube?

I think they would have been better off selling I-Pods. These a**weeds get mugged what - 3..4 times a week.
June 28, 2013, 12:01 pm
John Wasserman from Windsor Terrace says:
I'm sorry, but it is very hard for me to grasp the idea of paying a lot of money for something that I am just going to lose, within one week, generally. Pardon me, and thank you in advance.
June 28, 2013, 1:12 pm
Melinda James from Warren Park says:
Are these machines blind-accessible, or are they further discrimination against the unsightly? Many blind use sunglasses to shield their eyes from the brightness Of the sun which they cannot see. This is a well known fact, and to ignore it would be a bad joke.
June 28, 2013, 2:08 pm
John Wasserman from Windsor Terrace says:
Hi Melinda,
That is a very good question. Unfortunately, I don't believe they are. Sorry to be the one to tell you this. I suppose someone had to say it though.
June 28, 2013, 2:28 pm
Rufus Leaking from BH says:
Melinda ?

Unsightly blind people? Now that's a slur!
June 28, 2013, 6:54 pm
old time brooklyn from slope says:
Unsightly blind people? - good one Melinda but more often than not many blind wear shades as their eyes have been mis-fiqured
June 29, 2013, 8:57 am
Chooch Buster from Park Slope says:
"People hate hipsters" and "It's official." I love hipsters. And what the puck are you gonna do about it? Get a goon squad together? Corner the fag some night on his way home from the chess club and beat the crap out of him? Like in "real" Brooklyn? I got my eye on Bensonhoist, mookie. We'll be fumigating the whole neighborhood before long. You're atta here. It's official.
June 29, 2013, 12:31 pm
Chooch Buster from Park Slope says:
"People hate hipsters" and "It's official." I love hipsters. And what the puck are you gonna do about it? Get a goon squad together? Corner the fag some night on his way home from the chess club and beat the crap out of him? Like in "real" Brooklyn? I got my eye on Bensonhoist, mookie. We'll be fumigating the whole neighborhood before long. You're atta here. It's official.
June 29, 2013, 12:31 pm
Chooch Buster from Park Slope says:
"People hate hipsters" and "It's official." I love hipsters. And what the puck are you gonna do about it? Get a goon squad together? Corner the fag some night on his way home from the chess club and beat the crap out of him? Like in "real" Brooklyn? I got my eye on Bensonhoist, mookie. We'll be fumigating the whole neighborhood before long. You're atta here. It's official.
June 29, 2013, 12:31 pm
SwampYankee from ruined Brooklyn says:
Hey Chooch Buster,
for the record, and not for the first time, you are the only one throwing out derogatory terms from homosexuals. This is New York. It's the 21st Century, please keep your homophobic views to your knuckle-dragging self. say hello to Edith and meathead
June 29, 2013, 3:15 pm
Johnny Hammersticks from Brooklyn says:
Hey Swamp. It's funny you mention that. Because if I put up a comment talking about how much Danielle Furfuro sucks, the moderator deletes it. However this guy uses a slurs for gays threes times and its been up all day. I love the selective editing of the "newspaper".
June 29, 2013, 10:30 pm
Barry from Sheapshead Heights says:
Melinda - the term "blind" is outdated and biggoted! Today, caring people say : those who see with the body, not the eyes. Or at least : other visioners.
June 30, 2013, 4:51 am
Barry from Sheapshead Heights says:
If you think that refferring to them as "blindos" or "blindards" is still acceptable, you're sadly mistaken.
June 30, 2013, 4:58 am
old time brooklyn from slope says:
the term "blind" is outdated and bigoted
those who see with the body, not the eyes. Or at least : other visioners.

pardon me while I laugh out loud.
that is a ridiculous new rule lmao. my father when asked simply said he is blind as do my aunts - it runs in the family - for myself I am half way there to blind. I prefer to say blind as a bat with the hearing of a bat.
June 30, 2013, 9:29 am
Edgar from 11249 says:
Chooch Buster says:
Corner the fag some night on his way home from the chess club and beat the crap out of him.... and, I got my eye on Bensonhoist, mookie. We'll be fumigating the whole neighborhood before long. You're atta here.

You have some crazy violent and paranoid Nazi fetishist crap going on in that head of yours. You should relax more. Maybe take up watercolors or something.
June 30, 2013, 1:01 pm
Eli from Boro Park says:
I, for one, love hipsters. Where else but in Brooklyn can I find a bunch of schmucks to pay 2 grand for all the ——hole apartments falling apart with rodents that I own & rent to these putz's? Bring on more!
June 30, 2013, 1:13 pm
old time brooklyn from slope says:
Eli - exactly what a few relatives did in the slope in the 70's they bought stuff and by 1980 were living off the rental income from those from cup od coffee ohio who paid paid a fortune - hence my rent stableised digs
June 30, 2013, 1:46 pm
Chooch Buster from Park Slope says:
Hey Swamp Yankee. The Chooch is the "only one" on this thread throwing out derogatory comments? Are you kidding? "... mother effin filthy c*ck sucker hipsters" is not derogatory? Is not homophobic? The Chooch rests his case! For the Chooch has just demonstrated that Swamp Yankee has been conditioned by this Jew-baiting propaganda not even to hear the vitriol that is hurled at hipsters, but only when it flies in another direction. This is precisely what the Chooch is demonstrating here, and why he uses "hateful language" to demonstrate it. To wit, that a bunch of bonehead greaseball mooks from Brooklyn can actually be CONDITIONED to accept bigotry against one group and one group only. Know the difference: The Chooch does not hate, he makes a point. Diehipster actually hates. And the rest of you meatheads are eating it up without even hearing how vile it is.
June 30, 2013, 9:52 pm
Chooch Buster from Park Slope says:
Some dweeb with a Section 8 hardon for hippy girls goes off the deep end, and all of youz sit around lapping it up. And the Chooch can't call you stooopit? For this? For this the Chooch can't call you a stoopit fohk? And you say you're from Brooklyn? That's not the Brooklyn I know.
June 30, 2013, 10:12 pm
John wasserman from Windsor Terrace says:
Pardon me, but do mind my asking: Are you related to "The Fonz" by any chance?
July 1, 2013, 10:47 am
BunnynSunny from Clinton Boutique Hill says:
Surely we can afford a little kindness.
July 1, 2013, 11:36 am
jt from 11249 says:
I just wish Chooch Buster could afford his meds.
July 1, 2013, 12:54 pm
Darko from Manhattan, yes, Manhattan says:
isn't it a little bit embarrassing to even use the term hipster? or to complain about them? As though maybe you aren't a little bit of one yourself in one way or another? And perhaps so are a couple of your friends? Or that girl/boy (or girl-boy) you have a crush on? Really unclear when it became interesting or informative or necessary to bark about a term that basically applies to 90% of under-35s that live within 5 blocks of the L.
July 23, 2013, 7:54 pm
Darko from Manhattan, yes, Manhattan says:
isn't it a little bit embarrassing to even use the term hipster? or to complain about them? As though maybe you aren't a little bit of one yourself in one way or another? And perhaps so are a couple of your friends? Or that girl/boy (or girl-boy) you have a crush on? Really unclear when it became interesting or informative or necessary to bark about a term that basically applies to 90% of under-35s that live within 5 blocks of the L.
July 23, 2013, 7:54 pm

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