Souping up business: Hipster bringing the bacon to Brooklyn

The Brooklyn Paper
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This beardo’s mason jar is bubbling over.

Not content to bring bacon soup only to the people of Williamsburg, Shane McGarvey has rented a commercial kitchen in Bedford-Stuyvesant and partnered with an online food seller to bring hid delectable soups to the rest of the borough.

McGarvey started out making a variety of soups in his Williamsburg apartment, then personally delivering them in recyclable quart-sized mason jars. His most popular soups use bacon as a key ingredient, and after his small business saw a surge in customers this spring, he rented the shared commercial kitchen and expanded his deliveries to Park Slope.

McGarvey became infamous around Brooklyn in April thanks to a Brooklyn Paper story that quickly went viral — mostly with the help of detractors who saw him as a veritable poster boy of hipsterism.

The soupman embraced his sudden internet fame, linking to the story in all of his company e-mails.

“I’m thinking of changing the company name to embrace some of those comments,” McGarvey said. “I wanted my tagline to be ‘Go back to Maine, beardo.’ ”

This week, he made an agreement with Good Eggs, a San Francisco-based company that will help him distribute throughout Brooklyn starting this summer.

“We loved Shane’s product and he sources a lot of his ingredients locally, so it’s a good fit,” said Good Eggs founding farmer Josh Morgenthau.

Until Good Eggs gets its distribution up and running in Brooklyn, McGarvey is still in charge of his own deliveries. And since he refuses to ditch the heavy recyclable mason jars, he’s now considering a soup-ed up bike.

“I’ve talked to some bike manufacturers about building me a tricycle with a locking cooler,” said McGarvey, 39.

McGarvey attributes his success on his stellar soup-making methods.

“Anyone can put stock in a pot and add vegetables and call it soup,” he said. “It’s another thing to slow cook a pig’s neck.”

Reach reporter Danielle Furfaro at or by calling (718) 260-2511. Follow her at
Updated 10:11 pm, July 9, 2018
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Reasonable discourse

diehipster from Upper South West Inner Bushpointburg says:
This guy again? You mean with all the soup being made around the borough of Brooklyn on a daily basis - this effin beardo gets two articles written about him in one year? Sorry - make that one decade?

This is the same transient who is a struggling website designer/soup delivery boy who lives in a Brooklyn waterfront apartment with views of Manhattan?

This is the same interloper that gets to make and sell food without using a beard net and being graded by the health department?

If it were up to me, I would tie his beard to the back of a Canarsie-bound L train and give him a tour of Brooklyn.
May 24, 2013, 6:03 am
o3 from bk says:
luv that mcgarvey used diehipsterisms in the business name.

ohh the delicious irony ))
May 24, 2013, 7:11 am
JAZ from Hunting Redbeards says:
It's so great that they came here to bring us never before seen events.

someone made soup in their kitchen - a Brooklyn first!!!! But now everything these hipsters do is to be considered worthy of huge attention.

(The thought bubble over Shane's head): 'like yah, I did it all by myself!! Now I'm gonna roll around on a tricycle and sell my mason jar full of dirty water and bacon bits for $10 to some of the other practically translucent Ethans of Suburbia pretending to be urban pioneers. I'm so quirky and creative. Like Yah!!!!!!!'

Congratulations; you heated up water and put some stuff in it. Don't know how we survived before the kidult colonization.
May 24, 2013, 11:20 am
Ethan Pettit from Park Slope says:
The only good homemade soup that was ever sold in Brooklyn before McGarvey's ... was made by your zayze in Crown Heights, and she was 85 years old and that was back in the 80s. Read my lips. Urban blight is the exception, gentrification is the norm. Your "authentic" Brooklyn is the exception, the aberration. Like keeping pigeons on your roof and thinking it's a natural, healthy thing to do.
May 24, 2013, 11:50 am
Ethan Pettit from Park Slope says:
Without question McGarvey is certified by the health department, and probably by a half dozen trade groups as well. There is no way he could be in the food business in this city if he were not. That is, not in today's city. The days of rotting boar's head and fossilized hunks of yellow #8 cheese in deli counters are gone from Brooklyn, baby, and good riddance.
May 24, 2013, Noon
Ethan Pettit from Park Slope says:
Oh, and my tag line of course ... "You're welcome! Any time!"
May 24, 2013, 12:27 pm
ty from pps says:
Enough with this guy. I thought this was a cute story when it first was written. Now we have to read about him again? Great, he makes soup. Give him a medal or something. I'm starting to believe that Die Hipster is correct in his assessments of these social do- nothing's. I
May 24, 2013, 2:53 pm
Ethan Pettit from Park Slope says:
Except that he's doing something. He and a thousand other hipsters, are actually doing something. And this totally burns up the chooches.
May 24, 2013, 3:20 pm
mc from 11211 says:
Oh please. Where do you conjur up these imaginings, Ethan??For every one hipster that does actually create something, you have a thousand that do absolutely nothing but waste oxygen. Maybe a quarter of them do menial work in the service industry. (Jobs they would never dream of taking back in Ohio, but are taking here while they wait on their big break in some fantasy career that will never transpire) You just can't bear being around working class people. You need your Barista to have a BFA, why?
May 25, 2013, 9:37 am
Chooch-buster from Park Slope says:
Who says hipsters are not working class? Who says they are not realizing their dreams? Who says they do nothing? These are stereotypes and petty expressions of resentment that have no basis in fact. Everything about hipster Brooklyn debunks them. Every story that provides a forum for these very discussions we are having ... is a story about something some hipster is doing. They do the doing, the chooches do the complaining.
May 25, 2013, 11:55 am
Moses kestenbaum ODA says:
Bacon is not kosher, get me some kosher gelatinous but no baconminos
June 2, 2013, 3:36 pm

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