BBQ OMG! Much-anticipated meatery gearing up for Downtown opening

The Brooklyn Paper
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A much-anticipated high-end barbecue restaurant is inching closer to an opening date that will beef-up Downtown’s dining scene, restaurateurs and realtors say.

Owners of American BBQ and Beer Co. — who want to serve 150 brews alongside a smoke pit and a “seafood station” — say they’re fired up for an April opening date at Adams and Willoughby streets, where they recently demolished the second floor portion of the building to make way for the eatery.

“We’re hoping it becomes an Brooklyn institution,” said owner Mark Advent, a Las Vegas-based hotel developer. “It’s barbecue without the shtick.”

Advent last week secured approval from a Community Board 2 committee tasked with okaying liquor license permits for the fancy meat joint, which will also feature a wood-burning oven, live lobster tanks and a deep-fried turkey station, across from Shake Shack.

Downtown-boosters are cheering its arrival, saying the new business could help form a bold “restaurant row” on Adams Street.

“It will be unlike anything else in the area; it’s another step towards establishing Downtown as a real, full-time neighborho­od,” said Jason Muss, whose firm owns the building at 345 Adams St.

News of the eatery comes after Morton’s the Steakhouse, located just a few blocks away, shockingly closed, disappointing carnivorous foodies earlier this year.

Advent said the restaurant will also boast an “open expo market feel,” sell beer in growlers and feature a full bakery.

He will seek outdoor seating permits — presumably along the recently completed giant sidewalk that connects the building to the Shake Shack burger joint across the street — but said he doesn’t yet have seating numbers locked down.

Borough boosters hope the new business will further enhance a burgeoning food and retail corridor in and near Fulton Mall, which is gearing up to welcome H&M and Express stores next year.

“American BBQ and Beer Co. is a great addition to the various flavors that make up the neighborho­od,” said Tucker Reed, president of the Downtown Brooklyn Partnership.

Reach reporter Natalie O'Neill at or by calling her at (718) 260-4505.
Updated 5:35 pm, July 9, 2018
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Reasonable discourse

ty from pps says:
I'm dubious about any restaurant that's named "American..." "Brooklyn..." "New York..." err... "Connecticut..." etc.
Sept. 14, 2012, 8:45 am
Jim from Cobble Hill says:
I give it a year at most. And forget about outdoor space if it's street-side apart from the traffic, it won't even be 1 day before someone earing out there gets asked for spare change by some passing vagrant.
Sept. 14, 2012, 8:58 am
da editah says:
...said Jason Muss, whose firm owns the [first and second floors in the] building at 345 Adams St.

ty, when I see a name like "American BBQ and Beer Co.," and the company is owned by a Las Vegas-based hotel developer, my guess is this is the flagship of a hoped-for chain.
Sept. 14, 2012, 11:53 am
Scott from Park Slope says:
I'm all for better BBQ in Brooklyn. I've never been to a good place here. Virgil's off Times Square is the only decent place in the city I've had (anyone have recommendations for alternatives?). Mother's in Harlem is fine for soul food, but it's not a BBQ place per se.

Maybe this place will make it, maybe it won't. But I hope for the sake of a complete culinary landscape that it does.

Now if we could only get Harold's Chicken to open locations here, ahhh life would be grand. I still have flashbacks to the 2am runs to the 24 hour place on 95th and Stony Island Ave in Chicago and waiting for the white sandwich & grape Nehi steaming up the other side of the bulletproof-glass turntable...
Sept. 14, 2012, 8:58 pm
Quincy from Brooklyn says:
The name American BBQ & Beer Co. is pure and real. I love the name and the decription of the program and menu. 345 Adams Street is the anchor for the new Downtown Brooklyn. The owner developer is investing in our community and creating many full time jobs so we should all be wishing him well and supporting his vision.

The 150 beers on tap program couple with "deep fried turkey" is a wonderful combination and will become a Brooklyn institution!

Great for the community and for the Brooklyn restaurant scene!
Sept. 16, 2012, 3:37 am
Bob from Brooklyn says:
I am appalled by the ignorance of bloggers like Jim from Cobble Hill who blogged " I give it a year ....". What an idiot to make such a statement based on what facts?

I would ask the all knowing Jim .. What have you ever created? How many people have you employed? Are you an expert on predicting business success ratios?

I found his statements to be stupid and malicious. I believe that people like Danny Meyer (Shake Shack) and American BBQ & Beer Co. founder, Mark Advent, who created New York New York hotel and casino in Las Vegas are very smart hospitality specialist who will have raised the bar for Brooklyn and its residents!

The community should be thankful for developers and visionary's such as Meyer and Advent to come to Brooklyn in the first place. It is an honor to have such talent in this borough.

Bravo American BBQ & Beer Co. my prediction: AB&B becomes a Brooklyn tradition and a New York institution!

Smart name, great location and a person with a fabulous track record behind it and in front of it!

Best of luck to Mark Advent though AB&B won't need it - just look at the success of Shake Shack. It is always packed and barbecue with a vast beer menu is genius!

Bring on the sidewalk patio, too. Everyone will love it!
Sept. 16, 2012, 3:55 am
Elizabeth from Downtown Brooklyn says:
I can't wait for American BBQ & Beer to open as the menu choices sound delicious and the place sounds fun ! ! ! ! I love the location as it is safe, bright and highly visible. I am a big beer fan, too and will take part in tasting as much of their selection as humanly possible.

Great addition to downtown with a real buzz for its anticipated opening.

WOW.... It will be a fav of mine especially with the fresh season element. What a wonderful touch.
Sept. 16, 2012, 4:26 am
ty from pps says:
Let's point out the shills above... Quincy, Bob and Elizabeth. Two out of three are definitely posted by the future proprietors.
Sept. 17, 2012, 9:56 am
ty from pps says:
(If not shills, they are realtors who spend way too much time living in ad copy speak)
Sept. 17, 2012, 9:57 am
Anthony from Mill Basin says:
The best BBQ place I know in Brooklyn is Joepers Smokeshack. Memphis style ribs if you're a BBQ that knows his styles. The only downside is that it's takeout only. But if you're like me and think BBQ and Football go together it doesn't matter.
Sept. 17, 2012, 2:06 pm
Bud from Brooklyn says:
I love the madness and need to blog about something like this. People should just wait and see what this BBQ is going to be like. You all have way too much time on your hands to get involved and for me I am only concerned about good places to eat and drink !!! So I say "bring it on baby!" I like babybacks and hope they make it on the menu.
Sept. 18, 2012, 7:56 am
Mr. Crusty from Brooklyn Heights says:
Isn't Jim from Cobble Hill soooooo coooooool? Such cynicism is the mark of a brilliant mind. Can't wait for his next pronouncement.
Sept. 28, 2012, 10:17 pm
AnnaOne from Brooklyn says:
I wouldn't count on this coming through. Anyone who knows anything about Mark Advent knows his "advent"ures never come to fruition. He's got a long trail of empty buildings and abandoned properties. I'm so angry he's doing it again here in our neighborhood.
Oct. 15, 2012, 10:03 am
Kenji from UWS says:
I worked on this project with Marc Advent. Whenever it comes time to write a check he runs the other way. It will only get done with OPM.
Nov. 14, 2012, 2:08 pm
Kenji from UWS says:
Hey Bob,

If you anything about the fraud Mark Advent you would not be cheering him. Anna. He has done nothing since NY NY Hotel & Casino and the jury is still out on what his involment was.
Nov. 14, 2012, 2:15 pm
Kenji from UWS says:
Hey Bob,

If you knoew anything about Mark Advent you would not be applauding him he is a fake and a fraud.
Nov. 14, 2012, 2:16 pm
Kenji from UWS says:
Mark Advent is a fraud he failed with Orange County Choppers. He will fail with this
Nov. 14, 2012, 2:20 pm
kenji from UPW says:
Mark Advent is the one who wrote saying he is Bud from Brooklyn.According to the records Mark is not even on the lease another waste of time
Dec. 19, 2012, 2:21 pm

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