Toren condos on Myrtle Avenue to house Metropolitan City Market

Supermarket sweep: High-end grocery opens on Myrtle Avenue

The Brooklyn Paper
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Downtown’s burgeoning baguette set has a new, upscale grocery to pick up fresh baked breads, gourmet cheese, and sushi made on site — as the ground floor of the luxury Toren tower is helping transform Myrtle Avenue from food desert to organic oasis.

Metropolitan City Market opened last weekend in the 240-unit tower at Flatbush Avenue Extension— and neighbors said it brings a wealth of food to a area where it was once difficult to find a loaf of bread.

“It’s gorgeous!” said Carly Gieseler, who lives in the Avalon apartments across the street. “It’s really a great thing to have in the neighborhood — and it’s convenient for all the residents of the high-rises around here.”

And that includes residents who have suffered through years of having few choices of places to shop for food says store owner Mark Goris.

“We thought the neighborhood was underserved,” said the Williamsburg-born owner of the shop. “The area is going through a huge gentrification and the people coming here needed more options. But we want to serve everyone in the neighborho­od.”

So the shop offers a mix that includes of high-end mustard and $7 wedges of Manchego cheese alongside cans of beans and boxes of Cheerios.

The market is the second grocery to come to Myrtle Avenue in the last year, joining the Red Apple market that opened near Ashland Avenue last Halloween. Brooklyn Fare, another high-end grocer, sits a few blocks away

Before that, the area was considered by many to be a “food desert” that needed a supermarket so badly, the city okayed a controversial plan to knock down the historic Admirals Row houses in the nearby Brooklyn Navy Yard and replace them with a surburban-style supermarket. That market has still not opened.

But during the past 10 years, Downtown’s population has swelled from a few hundred to more than 10,000, Census figures show, and food markets have started to move in without government action.

Along with Red Apple, the Brooklyn Fare Market opened on Schermerhorn and Hoyt street in 2009.

But experts say that with a population increase, new markets were inevitable — because they could finally make money.

“Groceries aren’t a super high-margin business and they need a lot of people to make them work,” said legendary real-estate broker Chris Havens. “Slowly but surely things are changing.”

Reach reporter Eli Rosenberg at or by calling (718) 260-2531. And follow him at
Updated 5:35 pm, July 9, 2018
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Reasonable discourse

Resident from Bk says:
Thank god cause red apple is a crapshoot.
Sept. 11, 2012, 5:11 am
John Wasserman from Windsor Terrace says:
I, for one, am happy that the people in the neighborhood are finally going to be fed what they deserve. This has been a long time coming. It's a shame that we still have to worry about these sorts of things.
Sept. 11, 2012, 11:28 am
Or from Yellow Hook says:

Nobody deserves high end mustard.
Sept. 12, 2012, 7:54 am
Lipstick from On a pig says:
It's just a Met in shiny packaging. Brooklyn Fare is still way better.
Sept. 13, 2012, 8:12 am
Timmyboy from Vinegar Hill says:
Yellow Hook, EVERYBODY deserves high end mustard. Go back to Ohio!
Sept. 13, 2012, 8:13 am
eric from gold & tillary says:
I just got back from shopping there. Whole Foods prices, without quality. $2.99/lb for reg yellow onions?! $10 turkey bacon?! Fruit and vegetables Western Beef quality or worse! So disappointing!!!
Sept. 13, 2012, 9:46 am
June from Fort Greene says:
I believe the prices are so high because the store itself is paying around $65,000 a month in rent. Once you throw in total expenses its over $100,000 a month. that was their decision and I hope things work out for them but it's an uphill battle
Sept. 14, 2012, 10:19 am
Juan from Fort Greene says:
Store wont make it, months behind opening it, and the owner stiffs his contrators....hold on to your wallets when you see the prices!
Sept. 21, 2012, 3:23 pm
Dennis -"D" from Fort Greene (Prince & Johnson says:
We do not need a high price supermarket in this neighborhood and Apple Market not good either.
Oct. 11, 2012, 12:30 pm

Comments closed.

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