High on ‘Dry’! New goods shop has retro-chic charm

The Brooklyn Paper
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Where can you find 1950s pastry cutters, a mouthwash invented for Louis XV, or eardrops for dogs made by Italian nuns?

Dry Goods, a tiny general store and apothecary that opened this month on Atlantic Avenue, is filling your need for heirloom-quality gifts made from their original molds and formulas.

“These are classic, beautiful things you could pass down to your kids,” said shop owner and fashion designer Carla Brookoff. “They’re still being made in same factories that have been making them for generations.”

The shop near Hoyt Street has walls lined with old wooden cabinets filled with egg white soap from Belgium, durable Thermoses by Stanley, and Pendleton wool blankets.

Named Dry Goods after the 18th-century term for textiles and non-perishables, the shop is curated based on treasures that Brookoff finds in her travels and at flea markets.

For instance, there’s the gingham napkins on a roll that she picked up in Paris, Swedish soaps she brought back from Amsterdam, and Tala-brand baking wares from England — her English mother-in-law gave her a Tala measuring cup from when she first got married.

Then there are items Brookoff has collected for years, including century-old cast-iron animals in the form of doorstops, banks and nutcrackers.

“They are for sale but they are hard to part with — I’m not going to lie to you,” Brookoff said.

New companies with retro-style packaging are also part of the nostalgic mix, with needles and notions from the U.K.-based Merchant & Mills and Mayron’s Goods all-natural diaper cream from California.

“I’m always on the lookout for things you don’t have to hide away,” Brookoff said. “Living in New York, so much stuff has to be out on display because we don’t have room. We want you to find things that are beautiful and enrich your life and the tasks you have to do.”

Dry Goods [362 Atlantic Ave. between Hoyt and Bond streets in Boerum Hill, (718) 403-0090]. For info, visit or contact

Reach Kate Briquelet at or by calling her at (718) 260-2511.
Updated 5:27 pm, July 9, 2018
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Reasonable discourse

ShootTheMeMonkeys from Red Hook says:
Great... more friggin' hipsters, invading yet another formerly normal neighborhood.

Honey, please take your kitschy dress, collection of worthless old-timey crap, and your unquenchable desire for attention through careful crafting of zaniness, and go back to Ohio. Just leave us in peace!
Nov. 18, 2011, 5:34 am
Homey from Crooklyn says:
Anytime I hear the word "curated" I reach for the barf bag.
Nov. 18, 2011, 10:15 am
Carla Brookoff from Park Slope says:
I just wanted to reply to the comments above. I am a native New Yorker and Brooklynite not some hipster interloper as a comment suggested. Stella's (pictured) was born in NY as well and just moved back from Seattle. She takes pride in her appearance and there is nothing inherently wrong with that. My mother (Also a native Brooklynite) and I have worked very hard "curating" *reach for the barf bag or not, this shop with well made, beautiful and practical goods of heirloom quality with a strong emphasis on supporting heritage brands from America and the world with ethical employment practices and supporting local economies. This a time where quality should take precedence of quantity. Small business owners have and still are the backbone of our society. If this is somehow inconsistent with the 2 people moved to comment so be it. But it seems using every opportunity as some sounding board for bashing people and things they are not informed about is a shame! Brooklyn is a really amazing place to live (I personally would not want to live anywhere else) and there are always people who will continue to move here from Ohio or elsewhere. It may be a form of gentrification. When my mom moved in to Park Slope in the early seventies it was a very different place I am not going to bemoan this fact.
Nov. 18, 2011, 11:20 am
The Real Homey from From Crooklyn says:
Fake Homey go fuq yourself...heh heh...artisinally
Nov. 18, 2011, 5:17 pm
ShootTheMeMonkeys from Red Hook says:
You don't have to be an "interloper" to be a hipster... you just need to be an attention-starved person with a boatload of cash supplied by a third-party (usually, but not always, familial wealth) who attempts to convey an attitude of creative superiority through one of several methods including: (a) consuming every historical cultural trend (either sincerely or ironically) without adding anything of original design or value on their own; and (b) establishing a cutesy, kitschy, zany retail storefront selling goods that only appeal to other hipsters in a gentrified Brooklyn neighborhood, with absolutely no chance of success due to a complete lack of anything resembling a rational business plan. Or in your case, both of these.
Nov. 18, 2011, 6:50 pm
johnny c. from les says:
What the hell are "Heirloom quality" and "heritage brands"? These terms mean nothing except "overpriced crap". Why the f*** does everything have to hearken back to "Ye Merry Olde Breuklein"?? It's nothing but whimsy and merriment for you people, is it?
Nov. 18, 2011, 6:58 pm
Phil from Atlantic Avenue says:
Carla, ignore these doofuses. They can't afford to shop in your store because they don't have jobs (they're "real New Yorkers" who collect unemployment and food stamps and spend most of the day sitting around in their yellowing BVDs, offending people with inane commentary). As soon as the bounty hunters track them down, they'll be back behind bars.

Your shop sounds nice, BTW.
Nov. 19, 2011, 12:04 am
Or from Yellow Hook says:
I can see the for lease sign in the future. . .
Nov. 20, 2011, 9:56 am
gimmeabreak from the village says:
Would you prefer another urban outfitters? Or possibly another american apparel? I think a original independent store third party funded or not is a million times better. Part of what makes new york new york is different neighborhoods having different shops, stores, restaurants etc. Im pretty sure the saying goes "If you dont have anything nice to say...." or the good ol "put up or shut up".
Nov. 21, 2011, 8:53 pm
Beans from Universe says:
Better to be a cheery hipster then an angry judging hate pocket . She's actually an artist/designer working 3 jobs for a living. BUT I know how you... shall I call you chodes? Or do you prefer curmudgeon bitter squares? How about boring as hell? Sorry I digress.. I know how you loath passion, interest and art. I'm sorry that you live in NYC and fashion and art surrounds you, that must suck. You should let her borrow your J. Crew mag or better make it Abercrombie (those models are like so hot) and tell her how H & M plays the best music (Black Eye Peas are da bomb) and why buy stinky old clothes when Forever 21 has new ones that are cheap and look just like the old styles but have SLUT written in glitter on them and where made buy babies in Asia. Assumptions are fun. People suck. You fit the bill. HATERS.
Nov. 21, 2011, 10:41 pm
PlanetDisco says:
Stella has style for miles and the term hipster is thrown around so randomly I have no idea what that even means anymore. I agree w Beans - ya'll are hatin
Nov. 21, 2011, 10:50 pm
audrey from park slope says:
This store sounds awesome! Don't listen to the jerky commentators. Love the green cake stand and salt and pepper shakers in the pic. I'll have to come check you out soon.
Nov. 21, 2011, 11:48 pm
me says:
@beans. It's hard to take you seriously when you misspell several words.
Stella is the sharpest hipster I know....
Nov. 22, 2011, 7:44 pm
Mike... with a real job from Bay Ridge says:
Hey Beans, if you're calling this recycled collection of random garbage "art", or Stella's intentional wearing of an incongruent hat (in 60 degree weather, no doubt) coupled with a shiny 40's "loook at me!!!" retro dress "fashion", then you obviously have no idea what either term means. And learn to spell, FFS.

The most disappointing aspect of this whole effort is that yet another storefront will be closed in Brooklyn in 6-9 months, exacerbating our still-frail economy... and economy which, to be clear, is not going to be sustained with 19th-century cooking tins, fixed-gear bicycles, two-color silkscreened ironic t-shirts, American Spirit cigarettes, PBR, or any of the other commodities of the hipster domain.
Nov. 23, 2011, 8:01 am
Pat I. from Old Brooklyn says:
The only way this trainwreck could be more hispter-ffic
is if there was a bike lane running through the store.
Nov. 25, 2011, 8:26 am
Linda from Soho says:
Wow! I am shocked at the vulgar and ridiculous comments that were posted. I suspect the above negative commentators have their own agenda.
It takes courage and vision to open any business in this economy let alone a small business.
By supporting this shop you are also supporting dozens of other small suppliers & manufacturers. $7 out of every $10 spent at a small business remain in the neighborhood ... benefiting everyone!
Dec. 1, 2011, 3:23 pm
Bob from Boston says:
Visited twice over the last 3 years, and bought reprints of Victorian-era children's books. This place is super twee in the best sense of the word. In fact, a picture of it deserves next to the "Twee" definition in the dictionary or Wikipedia :)
April 25, 2014, 11:22 am

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