Old ‘Gold’: New Ridge deli goes back to Brooklyn’s roots

for The Brooklyn Paper
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Bay Ridge has struck gold — in the form of homemade egg salad, potato-horseradish knishes, and giant pastrami sandwiches.

The highly anticipated Gold Coast Delicatessen quietly opened on Wednesday, bringing a touch of bygone, egg cream-era Brooklyn to what has traditionally been a red sauce-saturated stretch of Third Avenue.

“The minute we put out our welcome board, people started filing in,” said co-owner Ted Mann. “Older people earlier in the day, and a younger set later at night. It’s all about nostalgia — everyone seems to have a fondness for this sort of classic Brooklyn cuisine.”

Chopped liver and kasha varnishkes seem an unlikely pursuit for Mann and his partner Michael Esposito — who co-own hot dining destinations such as Apartment 138 in Cobble Hill, Bar 4 in Park Slope and Cebu, also in Bay Ridge — but they were determined to fill a gap in the local food scene.

“It was important to us to not try and duplicate or redo anything that had done before,” said Esposito. “We know and love this neighborhood, and we wanted to give it what it needed. A classic deli.”

Not that Gold Coast is your standard take-a-number cold cut counter; it’s a fully realized 70-seat restaurant and bar, with snazzy black-and-white tiled floors, vintage furnishings and fixtures, and a long, glass enclosed “porch” peering out onto the street.

“We’re also making as much of the food as possible in house,” said Mann. “The chef is actually breaking down whole fresh tuna for the tuna salad. We’re steaming and curing our own meats for sandwiches. Our pastry chef is even baking black-and-white cookies.”

A grand opening for the deluxe delicatessen is tentatively scheduled for July 28 — the day the liquor license comes in — along with a formal ribbon cutting and blessing by none other than notorious lunch-meat lover, Borough President Markowitz.

“He really wanted to do it. He even asked to have a sandwich named after him,” said Mann. “We’re not sure what that would be, yet.”

Ham on rye seems fitting.

Gold Coast [8530 Third Ave. at 86th Street in Bay Ridge, (718) 238-8020].

Updated 5:25 pm, July 9, 2018
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Reasonable discourse

Paul A. from Bay Ridge/Ft. Hamilton says:
Fantastic! I wish Gold Coast Deli all the best. The area doesn't need another nail salon or pizza place but a wholesome,old style deli is certainly welcome. With additional seating and a bar this place should fit in very nicely on third avenue.
July 19, 2011, 10:13 am
shellyf from Bay Ridge says:
We ate there the 2nd night it opened. The menu said corned beef and pastrami on rye and we ordered one of each. Yes, it was on rye, but RYE TOAST!! I never ate a good deli sandwich on toast and it interferred with the full enjoyment of the meat. The corned beef was very good but the pastrami was overly fatty. We enjoyed the potato latkes appetizer; they were delicious. French fried were also good but only one pickle spear per sandwich?? Service was well intentioned if not perfect.
Right now I give it a 7 out of 10 but I'll try them again in a few weeks.
July 19, 2011, 4:37 pm
Jack from Bay Ridge says:
July 19, 2011, 8:59 pm
FattyLovesFood from Bay Ridge says:
The food was pretty good, if overpriced. Portions were small if you are comparing to a Katz's or the like. The service was pretty awful. Not only was the server inexperienced and slow, but the owner watched us wait forever to be served and never stopped by to say hi, or acknowledge the delay. They clearly don't understand basic hospitality. A little communication goes a long way. Also, no ice in the water, and our drinks were not refilled (!). It's 95 out there. At the end we had to ask several times for the bill... It was like pulling teeth.

Hope they work the kinks out. I might try it in the future if I hear that they've improved. Other than that, probably not.
July 19, 2011, 9:27 pm
Lynne from Bay Ridge says:
I was disappointed at my first lunch there.
Egg Cream was not the kind i am used to
Usually vanilla egg creams are made with more selzer. Gold Coast egg cream was too rich and too costly.

Waited quite a while for egg salad sandwich. Then I returned the sandwich due to one side of sandwich with very little salad on the bread while the other side had the appropriate amount.
Challah Bread seemed stale so i took off the bread.
No one seemed to care that i was not
happy with my food.
The waiter said he was sorry but that they had recently opened.

Waiter was not attentive.

When i left the restaurant no one even
said, thank you for eating here.
July 20, 2011, 8:16 am
Jerry from BR says:
The quality and service fall far short of the already-overpriced cost.
July 20, 2011, 3:18 pm
DD says:
Give them a few weeks. They are still working out the kinks. The official opening is at the end of July.
July 20, 2011, 3:40 pm
MS from BR says:
Come on guys - you are overpriced! $3 for an iced tea - this isn't realistic. Also, for workers in the neighborhood, there should be a take out special at a more reasonable price that can allow you to come back more than onece a week. I can a pastrami sandwich at a bagel shop for less than half the price.
July 20, 2011, 3:56 pm
K-dawgg from Bay Ridge says:
Absolutely horrible, ridiculously overpriced, tiny portions, so-so food, and overall bad service make for an unpleasant dining experience, very disappointed. The challah bread was stale, the salad smelled and tasted awful, and they give you potato chips that look like they came out of a Lay's bag instead of French fries! At those prices I found that unacceptable, plus the service was about as bad as I ever experienced- the appetizers took over a half hour to arrive at a not busy time, and it was 45 minutes before we had to ask the server where our food was, which they then brought out about 20 minutes later!! Not one to complain about restaurant service but this was just God-awful, especially at those prices.

July 20, 2011, 7:39 pm
Lynette from Bay Ridge says:
Good luck teddy and Michael! im sure all the kinks wil be worked out and you wil serve up 5 star cuisine, which is what you are known for!
July 20, 2011, 8:19 pm
Johnny Wad says:
LOVED it! Guys, this is NOT Bagel Boy. If you want a ham and cheese sandwich on a bagel for $4, then go to a bagel store. This is a sit-down, table-service DELI-STYLE restaurant. It's a TAKE on Katz's and Ben's and all those famous places with a modern twist/flavor. If you're looking for a quick pastrami on rye, go to H&L Bagels. If you want a nice, sit-down modern take on a classic, then go to Gold Coast. I will be back very soon. The food was GREAT !
July 20, 2011, 8:51 pm
Sid the Knish says:
Gold Coast is a great spot. They serve Jewish deli INSPIRED dishes in a hip restaurant setting. This is not Katz's Deli and this is not H&L Bagels. Try it. Trust me, you will enjoy it.
July 27, 2011, 8:51 pm
The Mod Professor from Bay Ridge says:
Great place! As for small portions, you people must be nuts! The portions were large enough to feed any adult and have enough left over for lunch the next day. The servers were professional and attentive. They made my family and I feel well taken care of. I wish Teddy and Mike all the best and will be back soon.
July 28, 2011, 8:06 pm
Gorgeous George says:
Went there 2 days in a row. Had the yellow tail tuna. So good. The bread was amazing. Also tried the mushroom pierogies and the potato latkes. Oh, and the veggie burger. It was all good. Loved it.
July 29, 2011, 2:42 pm
Unca Mike from Bklyn Hts says:
Naming a sandwich after Markowitz is a great idea. You should call it "The Overstuffed Goniff".
July 30, 2011, 11:26 am
jay from bay ridge says:
This is only nostalgic, classic and a "classic deli" (quoting the owner) if you don't know from classic deli and are willing to pay a premium. Don't use those descriptives if you don't intend to follow through.
July 30, 2011, 2:55 pm
Howie from Bay Ridge says:
Great new deli! All you whiners cut the new place some slack.
July 30, 2011, 8:07 pm
Kathy from Bay Ridge says:
Good luck Mike & Ted! I loved eating in this restaurant. The atmosphere was perfect and I found the waiters & waitresses to be very attentive. The mushroom pierogies were delicious & I savored every biteful. The pastrami was very tender & I thought that was great also. I will definitely go back to try some more dishes.
July 31, 2011, 11:51 am
Howard from Bay Ridge says:
Well, the owners' friends definitely have had their say here.
Aug. 1, 2011, 11:58 pm
Lionese from Dyker Heights says:
The salmon nosh was better than I thought it would be. The Reuben was delicious. The service was terrific(if you get served by Vidal)! The espresso was surprisingly good.:) I'll certainly be back!
Aug. 20, 2011, 2:09 am
Lionese from Dyker Heights says:
By the way, I don't know the owners!
Aug. 20, 2011, 2:12 am
Lionese from Dyker Heights says:
Lunch was scrumptious! The service was great. The portions were abundant ( I doggie bagged the leftovers. That will be my dinner). Thank you. We'll be back soon.:)
Aug. 23, 2011, 3:27 pm
Gabrielle from Dyker Heights says:
I don't know the owners and I have no rooting interest in this restaurant failing or succeeding other than wanting a good meal that isn't Bay Ridge Sushi, Italian or bar food.

It's not Katz's or Bagel Boy - it's a sit-down, kitzchy deli style MODERN, NUOVO, more upscale restaurant.

Some kinks are being worked out but as for slow and terrible service - we got none of that. Jessica was a doll, the busboys were overly accomodating and the food was very good. Black and white cookies weren't great and the fries were a bit soggy but it's been ONE MONTH....give them time, it will all be sorted out - we can't wait to go back.

So sick of Bay Ridge and their guido, gavoney restaurants - this is a welcome change because I can't afford to eat at Tanoreen all the time :)
Sept. 1, 2011, 2:59 pm
Rifkin Albert from Bay Ridge says:
I have not been there yet. I read the comment about the toasted bread and then I enlarged the picture near the top of the page. Sure enough, that sandwich is on thick toasted bread. The owner calls the place "a classic deli." That is not a classsic deli sandwich. If it is, as a couple of apologists here call it, a "take off" then that seems ot be news to the owner. Not interested in eating in a "classic deli" where the owner doesn't know the meaning of "classic deli." What else is he doing wrong?
Sept. 9, 2011, 9:40 pm

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