Still the ‘Apple’ of Downtown’s eye

The Brooklyn Paper
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Downtown Brooklyn planners are taking another crack at landing the borough’s first Apple store — and this time, they really (really) think it’ll work.

For the second time in three years, the Downtown Brooklyn Partnership has released a rendering of a bustling retail center in the ground floor of the dour Municipal Building on Joralemon Street — but this time, planners made the storefront even more glassy and stuck a few Apple logos on it.

The quest to fill the Municipal Building with something other than bureaucrats dates back to 2007, when the Partnership released a similar rendering depicting the same building, along with promises of some sort of retail center that would fill the building’s “dead space” and raise revenue for the city.

Everyone mouthed the word “Apple” then, too.

Unfortunately, Apple is playing Sphinx. The company isn’t talking, though it has said that Brooklyn is “an option.”

An option? There are more Mac users in Park Slope than there are in all of Staten Island, which has its own glistening Apple store.

Yes, Staten Island.

Borough President Markowitz has been using his unique approach to luring Steve Jobs to Brooklyn, including buying an iPad and e-mailing the Apple honcho — and posting a video of himself doing so on his website.

Jobs never responded, but Markowitz continued his pitch this week.

“Bringing Apple to the Municipal Building is an idea that is fortunately getting renewed considerat­ion,” he said. “This iconic, beautiful building has the foot traffic and the perfect Downtown location for Apple.”

Updated 11:48 am, January 16, 2019
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