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Toys ‘R’ Us coming to Downtown!

The Brooklyn Paper
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It’s Christmas in August!

Toys “R” Us will open a “seasonal” store in the empty Sid’s Hardware store on Jay Street, bringing toys, games and Geoffrey the Giraffe to the otherwise all-business Downtown area through Christmas.

The announcement came in the form of a sign on the defunct toolshed between Willoughby and Johnson streets.

“The foot traffic in this popular shopping destination provides a considerable opportunity to assert our toy authority position,” said Jerry Storch, chairman of the national chain. “At the same time, it’ll increase our brand penetration and drive incremental sales during this important time of year.”

The chain’s initial look at Downtown was first reported by Brownstoner this week.

It will be the first Toys “R” Us in Downtown since the much-maligned location in the Albee Square Mall on Fulton Street near DeKalb Avenue closed in 2008.

It’s unclear what will happen to the shop once the Christmas buying season ends — or if Toys “R” Us would even want to stay, given the “high” rents that developer Bruce Ratner is apparently asking.

In February, Sid’s workers told us that the shop was forced to move to Gowanus after its initial sweet deal with Ratner expired, and the landlord upped the rent.

Updated 5:19 pm, July 9, 2018: Turns out, this story was not so exclusive.
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Reasonable discourse

Chicken Underwear from Park Slope says:
"......opportunity to assert our toy authority position"

That is sad.
Aug. 2, 2010, 4:35 pm
anonymous from ph says:
Too bad you didn't do a little more research on the story to realize that Toys R Us is also opening 2 stores in Park Slope. The one on Flatbush (at Sterling) is much further along than the one in Downtown. Another coming to 5th Avenue and 11th street.
Aug. 3, 2010, 1:54 pm
ANONYMOUS from FT GREENE says:
More Congestion, Higher Leases, Unnecessary Business. Build More Green Spaces. The Last Thing Our Kids Need Is Accessibility to More Video Games. Yet Another Reason To Keep Them Indoors and Uneducated.
Aug. 8, 2010, 5:55 pm
kay says:
Its a good thing toys r us is doing to make things more accessible to parents and kids....
Aug. 22, 2010, 4:12 pm
kay says:
Its a good thing toys r us is doing to make things more accessible to parents and kids....
Aug. 22, 2010, 4:12 pm
kay says:
Its a good thing toys r us is doing to make things more accessible to parents and kids....
Aug. 22, 2010, 4:12 pm
kay says:
Its a good thing toys r us is doing to make things more accessible to parents and kids....
Aug. 22, 2010, 4:12 pm

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