Food drive

for The Brooklyn Paper
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With summer just around the corner and visions of picnics dancing in our heads, the farmers market seems like a dream come true. Indeed, what could be better than fresh fruit and veggies without the Whole Foods pricetag?

Busy schedules and throngs of “mandal”-clad tofu hounds, however, can make the reality of getting to the farmers market less than ideal. Enter Urban Organic.

Open since 1993, the Park Slope-based organic grocery service delivers the same apples you can find on the back of the farmer’s truck, but they’ll drop them on your (unbleached hemp) doormat.

“People in this area are into organic foods and are pretty knowledgea­ble,” explained Daniel McQuade, Urban Organic’s spokesman.

Though a delivery service of this type might seem like it would skew toward an older, more moneyed crowd, McQuade said that isn’t the case. “Really, all kinds of people order our produce, the age group of our customers ranges from 20–55.” And with the recipes on their Web site ranging from staid classics like spinach salad to green party snacks like “Broccomole,” a broccoli version of the traditional avocado guacamole, there’s something for everyone.

Urban Organic takes orders Monday through Friday from 9 am-5 pm. For information, call (718) 499-4321 or visit

Updated 4:00 pm, November 10, 2010
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