Brooklyn Borough President Markowitz, best known for marketing the borough, now wants to create a public high school specializing in advertising — and he’s already set aside $2 million to do it.
The inventor of the “Leaving Brooklyn: Fuhgeddaboudit” highway sign is now in discussion with city schools Chancellor Joel Klein about creating the new facility. In addition to the standard curriculum, the school would offer classes in marketing, graphic design and other skills associated with the trillion-dollar industry responsible for the Pepsi Generation, the “Real Thing” and the brand pushed by Markowitz himself, “Brooklyn.”
He hopes that the school will help expose the borough’s large black population to an industry that is now 89 percent white, according to the Bureau of Labor Statistics.
“What I want to do is simple,” Markowitz said. “Very few people in advertising are African-American. One reason why people aren’t making careers in the field is a lack of exposure to the field. It’s a rich profession and Brooklyn has some creative minds that should know about it.” — with Akosua Albritton