The Brooklyn Paper
Share on TwitterTweet
Share on Facebook

Don’t miss our updates:

Brides-to-be listen up! Ruth Seidler, a former art conservator, has taken her considerable talent and started her own bakery, JollyBe, in Park Slope where she creates the most exquisite made-to-order cakes you’re likely to find anywhere.

Sure she can sculpt roses and cascading tendrils of forget-me-nots, but so can any baker with a piping bag. Seidler’s forte is creating cakes inspired by Persian tiles with all the gorgeous swirling floral motifs one associates with ceramic work, Chinese embroidery, the Art Nouveau period, and the ornate stained glass works of Louis Tiffany or the modern glass pieces of Frank Lloyd Wright.

Under the glamorous frostings, Seidler offers moist golden cake layers, tiers of hazelnut or rich, dark chocolate devil’s food cake, but if a bride-to-be dreams of green tea or coconut she’ll bake those too. Fillings include the classic buttercream, fresh fruit, flavored whipped cream, marzipan and dacquoise, a chewy baked meringue with nuts. Several vegan and non-dairy varieties are available.

Jollybe Bakery accepts cash and checks only. Prices begin at $7 per slice for an 8-inch cake. Tiered cakes that serve 150 guests run as high as $1,200 or more.

To see more photos of Seidler’s cakes, log onto For more information or an appointment, call (718) 965-1651 from 9 am to 6 pm or email

Updated 4:00 pm, November 10, 2010
Today’s news:
Share on TwitterTweet
Share on Facebook

Don’t miss our updates:

Reasonable discourse

Comments closed.

First name
Last name
Your neighborhood
Email address
Daytime phone

Your letter must be signed and include all of the information requested above. (Only your name and neighborhood are published with the letter.) Letters should be as brief as possible; while they may discuss any topic of interest to our readers, priority will be given to letters that relate to stories covered by The Brooklyn Paper.

Letters will be edited at the sole discretion of the editor, may be published in whole or part in any media, and upon publication become the property of The Brooklyn Paper. The earlier in the week you send your letter, the better.

Keep it local!

Stay in touch with your community. Subscribe to our free newsletter: